From California Naturals, in collaboration with Sauz (“a new generation of pasta sauce”) comes Tomato Lip Balm: “The collab you didn’t know you needed. We teamed up with Sauz because we’re both obsessed with making everyday staples actually fun—and ridiculously good for you. The result? A limited-edition lip balm that’s juicy, smells like a fresh […]
French niche line Room 1015 has launched Poppy Riot, a new fragrance. Poppy Riot, the scent of a new gen, is for the restless, the bold, and the effortlessly cool. Inspired by youth culture, it pulses with the raw energy of an era defined by style, sound, attitude, and an ever-shifting beauty code. Every generation […]
Givenchy has launched Gentleman Society Sport, a new fragrance for men. Gentleman Society Sport is a flanker to 2023’s Gentleman Society, which was a flanker to 2017’s Givenchy Gentleman. (Last year’s model: Gentleman Society Ambrée.) Gentleman Society Eau de Parfum Sport expresses a new way of being a gentleman: determined, bold, always on the move. […]
Happy Friday all! It’s also Waitangi Day, Bob Marley’s birthday and National Frozen Yogurt Day. Plus, it’s the opening day of the Olympic Winter Games Milano Cortina 2026. Our community project for today: do absolutely whatever you like with the Winter Olympics theme: scent a winter sport? Wear something Italian to celebrate the location? Wear […]
Niche line What We Do Is Secret has launched Covert Musk, a new unisex fragrance. A musk redefined, Covert Musk isn’t a perfume- it’s a presence. A sheer, sexy, utterly intoxicating blend of instinct and desire, shaped into a hypermodern elixir by the incomparable Annick Ménardo. Acacia honey, ylang-ylang, and a proprietary intertwining of intimate […]
Don’t expect gourmands to go anywhere this year. “At this point, it’s the pizza of fragrances,” says Octavia Morgan, CEO and founder of Octavia Morgan Los Angeles. “You don’t have to think too hard about it, and it always hits the spot, whether it’s frozen or from a gourmet restaurant.” — Read more in Fragrance […]
Niche line Escentric Molecules has launched Molecule 01 + Champaca, a new woody floral variation on 2005’s Molecule 01 (Iso E Super). Iso E Super is an abstract synthetic molecule characterised as a cedarwood note with a warm, woody, velvety cocooning sensation. Champaca is an absolute extracted from the red champaca flower, found only in […]
4711 has introduced 4711 Remix St Tropez, the brand’s summer 2026 entry in the Remix series of variations on the original 4711. Last year’s model: 4711 Remix California Feeling. Remix St Tropez is advertised as ‘sunny’, ‘elegant’ and ‘joyful’, and is intended to ‘capture the joie de vivre of the French Riviera’. It was developed […]
It’s the weekend! As of Saturday, there are 40 days of (astronomical) winter left to go (or, 21 days until meteorological spring). On Sunday, Now Smell This turns 21, and can finally have a cocktail. We’re marking the time with our usual open thread poll. Talk about anything you like — the fragrance you’re wearing […]
French niche line Liquides Imaginaires has launched Âme de Fleur, the third and final fragrance in the Eaux de l’âme trilogy (see Beauté du Diable and Âme du Coeur). Born from Aphrodite’s tears, Âme de Fleur reimagines the anemone flower, symbol of eternal love, desire and metamorphosis. A white floral fragrance with narcotic notes of […]