Niche line What We Do Is Secret has launched Covert Musk, a new unisex fragrance. A musk redefined, Covert Musk isn’t a perfume- it’s a presence. A sheer, sexy, utterly intoxicating blend of instinct and desire, shaped into a hypermodern elixir by the incomparable Annick Ménardo. Acacia honey, ylang-ylang, and a proprietary intertwining of intimate […]
Don’t expect gourmands to go anywhere this year. “At this point, it’s the pizza of fragrances,” says Octavia Morgan, CEO and founder of Octavia Morgan Los Angeles. “You don’t have to think too hard about it, and it always hits the spot, whether it’s frozen or from a gourmet restaurant.” — Read more in Fragrance […]
Niche line Escentric Molecules has launched Molecule 01 + Champaca, a new woody floral variation on 2005’s Molecule 01 (Iso E Super). Iso E Super is an abstract synthetic molecule characterised as a cedarwood note with a warm, woody, velvety cocooning sensation. Champaca is an absolute extracted from the red champaca flower, found only in […]
4711 has introduced 4711 Remix St Tropez, the brand’s summer 2026 entry in the Remix series of variations on the original 4711. Last year’s model: 4711 Remix California Feeling. Remix St Tropez is advertised as ‘sunny’, ‘elegant’ and ‘joyful’, and is intended to ‘capture the joie de vivre of the French Riviera’. It was developed […]
It’s the weekend! As of Saturday, there are 40 days of (astronomical) winter left to go (or, 21 days until meteorological spring). On Sunday, Now Smell This turns 21, and can finally have a cocktail. We’re marking the time with our usual open thread poll. Talk about anything you like — the fragrance you’re wearing […]
French niche line Liquides Imaginaires has launched Âme de Fleur, the third and final fragrance in the Eaux de l’âme trilogy (see Beauté du Diable and Âme du Coeur). Born from Aphrodite’s tears, Âme de Fleur reimagines the anemone flower, symbol of eternal love, desire and metamorphosis. A white floral fragrance with narcotic notes of […]
Purple flowers, for Liquides Imaginaires Âme de Fleur. Source link
A lemming for fans of Guerlain’s Florabloom, Nérolia Vetiver or Rosa Rossa? New Aqua Allegoria Perle editions: Traditionally dispersed in an alcohol base, the fragrance concentrate is now encapsulated within natural alginate microbeads, which are suspended in a water-based formula that is alcohol-free. The gel formula also features plant glycerin for hydration, and is meant […]
Ermenegildo Zegna has launched Memorie, with six new fragrances: A Trivero, Il Calamaio, Il Lanificio, Il Sottobosco, La Panoramica and Saga del Piemonte. A fragrance journey born in the Alps of northern Italy, carried through six places and six objects – where memory becomes scent. From the inkwell of our Founder, Ermenegildo Zegna, to the […]
Aerin has launched Mediterranean Honeysuckle Soleil, a new limited edition solar floral fragrance for women. Mediterranean Honeysuckle Soleil is a flanker to 2015’s Mediterranean Honeysuckle. Last year’s model: Mediterranean Honeysuckle Figue. Mediterranean Honeysuckle Soleil encapsulates the familiar essence of a sunny beach holiday – a sensory escape to the radiant coastlines of the Mediterranean. Salty […]